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The Pure Essentials Story

A New Paradigm in Purity, Quality and Bioavailability

Feel The Difference

Virtually everyone needs vitamin and mineral supplements. Environmental pollution and poor diet have increased our need for nutrients at the same time that intensive farming, depleted soils and processed foods have reduced the nutrient content of food. A national diet survey by the U.S. Department of Agriculture showed that none of the 21,500 people tested were obtaining the RDA (Recommended Daily Allowance) for all the common nutrients measured. Previous studies showed the same thing, that most Americans are deficient in at least one or more essential vitamins and minerals. Even more striking is the RDA insufficient only to avoid obvious deficiency diseases in most people.

These are bold statements. While unfamiliar to many, these are what the facts relate. Other studies by eminent scientists reveal that, to maintain optimum health, much more than the RDA is needed. The amount needed to restore health, is much higher still.

Chronic lack of even one of the 50+ required nutrients sets the stage for disease.Required nutrients are those which our bodies do not produce on their own and we must take in from what we consume. This lack is a major reason 2 out of 3 Americans have a chronic disease. Unfortunately, even those currently taking traditional vitamin and mineral supplements may still be cheating their bodies.

VITAMINS THAT WORK

PURE ESSENTIALS has a solution. Our formula and delivery system will change your thinking on nutritional enhancement.

Seeking good health from vitamin pills is no easy task! The two most important criteria for a vitamin and mineral supplement are:

  1. The vitamin, mineral, and active items are actually utilized by the cells which need them.
  2. Nothing that could be harmful is present

Unfortunately most vitamin pills fail miserably to meet these criteria because their bioavailability is limited, plus the ingredients are not pure enough. Very few products in the world excel at meeting both criteria.
The product that does meet the criteria is PURE ESSENTIALS. PURE ESSENTIALS is fundamentally different. The results speak for themselves. PURE ESSENTIALS is so technologically advanced, that it represents a whole new class of fully active essentials-a new breakthrough in human nutrition.

A group of renowned scientists studying cellular biochemistry concluded that most existing vitamin pills were ineffective and unhelpful. These scientists used recent advances in molecular and cellular chemistry to bioengineer a new kind of supplement. The question was asked. "What do you have to put in the mouth, to have it arrive at and be utilized by a target cell, while doing no harm in the process?" The answer is the unique PURE ESSENTIAL formula.

PURE ESSENTIAL is one of the few supplement in the world to be truly bioengineered. PURE ESSENTIALS Contains ingredients of exceptional purity , combined in biologically correct proportions, along with the natural transporters and cofactors needed to maximize their biologic activity .The result - PURE ESSENTIALS is like a concentrated food, unlike anything else on the market. This means that PURE ESSENTIALS contains the transporters and purity needed to function like a concentrated food.

The bioavailability path from mouth to cell is a complex one. Like a maze, if the path is not correct, the nutrients never get used by a cell. A vitamin pill must first dissolve within 30 minutes for the nutrients to be available for absorption into the blood stream and then transported to a target cell. Finally, uptake and use by the target cell must also occur. As you can see, cellular activity requires successful completion of a series of biochemically complex events, like a triathlon. Unlike other formulas, PURE ESSENTIALS excels at doing this.

By using this knowledge of biochemical pathways, PURE ESSENTIALS products were formulated to provide maximum bioavailability at the cellular level. In November of 1990, The NBC Today Show did an expose on vitamins. They found that 36% of all the vitamin brands they tested did not dissolve in time to be of use to the body, thus their bioavailability is zero. The FDA does not regulate the activity of vitamins. Therefore, vitamins need not be manufactured to pharmaceutical standards or tested for bioavailability .

There are about 2400 vitamin brands in the U.S. Many of them buy their chemicals from exactly the same sources, and in the same food grade or USP grade purity .This is not good enough, because these chemicals contain many inert chemical analogs or processing contaminants. These contaminants interfere with bioavailability by binding up transport molecules and receptor sites, and preventing the real nutrients from being metabolized. Even the best brands of other vitamins can be anywhere from 30-70% biochemically incorrect for use by cells. Exposure to heat, light, and air during manufacturing further reduces potency. In addition, many vitamin formulations are internally unstable because ingredients react with each other, and potency decreases during manufacturing and storage. Many formulas are metabolically unbalanced in that they don't consider the need for synergy between different components and the different rates of absorption and utilization. Sometimes these formulas will cause stomach upsets and vitamin taste reflux.

Minerals need to be in the form of specific amino acid complexes to be efficiently transported and used by cells. Most formulas use cheap inorganic mineral forms such as sulfates, phosphates, and carbonates. Some formulas use inexpensive mixtures of amino acids. Their labels will read "amino acid chelate," "aminoate," or "proteinate" without listing a specific biologic transporter. Using these chemicals keeps costs down, but they are low in useful biologic activity , and can be detrimental by causing allergic reactions due to their soy, milk, or egg source that can adversely affect the immune system.

The majority of vitamins are inexpensive synthetics made from petroleum. These may contain toxic petroleum residues from their manufacture, and they lack the natural cofactors present in food that promote bioavailability .Additionally, they contain a high percentage of molecules not exactly biologically correct for use by cells. Every ingredient in a supplement is available in a number of different forms and degrees of purity. Most vitamins use the lowest acceptable purity levels because they are inexpensive. Unfortunately, these chemicals have limited biologic activity , and often contain contaminants such as heavy metals, pesticides, organic solvents, and a variety of other toxic chemicals.

Vitamins labeled as "natural" offer limited hope for better performance. These are seldom as pure and active as they should be, and most are derived from highly allergenic food sources such as corn, fish, oil, soy, wheat, dairy, and egg. They usually contain residue contaminants from their manufacture, and often contain other contaminants such as pesticides. Some "natural" vitamins are only 10% natural and 90% synthetic, yet they can be labeled as natural. Other potential sources of allergens and toxins include the binders, fillers, lubricants, flow agents, coloring agents, and excipients which most vitamins contain.

PURE ESSENTIALS is unique and superior because:

  1. PURE ESSENTIALS is formulated to provide maximum bioavailability at the cellular level.
     
  2. PURE ESSENTIALS excludes all harmful contaminants.
     
  3. PURE ESSENTIALS is metabolically balanced.
     
  4. PURE ESSENTIALS dissolves within 15 minutes.
     
  5. PURE ESSENTIALS ingredients are Technologically unique, and come from special laboratories which excel in preparing exceptionally pure materials.
     
  6. PURE ESSENTIALS is manufactured to Specifications that meet or exceed the highest pharmaceutical standards.
     
  7. PURE ESSENTIALS ingredients are 100% biologically correct
     
    , and include natural transporters and cofactors to aid in transport, uptake, and metabolism of the nutrients. As a result, PURE ESSENTIALS acts in the body like a concentrated food.
     
Since almost all Americans need vitamin and mineral supplementation, PURE ESSENTIALS essential formulas offer you the best on the market in quality , value, and effectiveness. Unlike other supplements, you can tell the difference when you take PURE ESSENTIALS.

The PURE ESSENTIALS Health Maintenance System represents a new breakthrough in nutrition, and is a unique resource for those interested in attaining or maintaining health.

PURCHASE PURE ESSENTIALS
FEEL THE DIFFERENCE


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